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Business Solutions Blog - Kerkian Consulting

Here you'll find useful information to assist you in setting up your web business, getting your non-profit going, establishing workflows for customers, automating business tasks with you website and much more.

Small Business Search Engine Optimization (SEO)

Jeffrey VanOuwerkerk - Thursday, March 31, 2011
A critical challenge to the small business is competition with "big-box" storefronts like
To address these concerns it isn't enough to have a good looking site. The real work of marketing on the web has to do with Search Engine Optimization (SEO).

Kerkian Consulting has experience in SEO. We take a small business buried in Google, Bing and Yahoo! pages and bring it to the foreground without  having it pay for web campaigns or marketing. How do we do this? Hard work!  Yes, really!   Kerkian Consulting is committed  to designing web business processes that drive traffic to the site.

Google is smart. They want to deliver legitimate businesses to their customers. They don't just look at meta-tags.
  • They look at site traffic,
  • Domain name longevity,
  • Broken links,
  • Page design code errors,
  • Page latency (the time it takes pages to load) and a host of other factors.
This is where Kerkian Consulting excels. Our key differentiator: we are more than a design firm, we are a business consulting agency. We design the customer experience to ensure that customers return to your site.  We ask questions.  We drive web traffic..
  • Are the products on the site searchable by search engines like Google, Bing, and Yahoo!?
  • Can customers globally search the site to find the desired product?
  • What about feedback and product ratings? Can customers provide reviews of products and services?
  • Can your customers log in to your site to see their recent purchases? Past bills? Questions they have asked and the answers you have given them?
  • Can they see a list of their favorite products?  
When Kerkian Consulting designs your storefront these critical components drive traffic and increase your search engine ranking. Our Business Tools and easy Back-office Solutions provide the tools you need to establish your web presence.

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