A critical challenge to the small business is competition with "big-box" storefronts like Amazon.com.
To address these concerns it isn't enough to have a good looking site. The real work of marketing on the web has to do with Search Engine Optimization (SEO).
To address these concerns it isn't enough to have a good looking site. The real work of marketing on the web has to do with Search Engine Optimization (SEO).
Kerkian Consulting has experience in SEO. We take a small business buried in Google, Bing and Yahoo! pages and bring it to the foreground without having it pay for web campaigns or marketing. How do we do this? Hard work! Yes, really! Kerkian Consulting is committed to designing web business processes that drive traffic to the site. Google is smart. They want to deliver legitimate businesses to their customers. They don't just look at meta-tags.
- They look at site traffic,
- Domain name longevity,
- Broken links,
- Page design code errors,
- Page latency (the time it takes pages to load) and a host of other factors.
- Are the products on the site searchable by search engines like Google, Bing, and Yahoo!?
- Can customers globally search the site to find the desired product?
- What about feedback and product ratings? Can customers provide reviews of products and services?
- Can your customers log in to your site to see their recent purchases? Past bills? Questions they have asked and the answers you have given them?
- Can they see a list of their favorite products?
