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Business Solutions Blog - Kerkian Consulting

Here you'll find useful information to assist you in setting up your web business, getting your non-profit going, establishing workflows for customers, automating business tasks with you website and much more.

Managing Spam

Jeffrey VanOuwerkerk - Monday, April 11, 2011

What is Spam?

Def. Spam or Junk mail: Any unwanted, and usually unsolicited mail you receive.

What can you do about Spam?

Use a spam filter. Yahoo, Google, Hotmail, Kerkian Consulting webmail online and most personal computer based mail programs like Outlook, Entourage, Mail and Thunderbird all have Spam filters and settings you can customize. 

Online services like Yahoo, Google, Hotmail and Kerkian Consulting webmail have built in spam filters. The settings for your Spam filter are generally nondescript terms like "default", "normal", "medium" and "high". Depending on the online services these filters can be further customized.

A great thing about using Online services is that they usually work with a thing call a "Whitelist" and a "Blacklist". There are internet White and Black lists that help ID spam. Marking something as Spam with these services can add that senders address to the Spam list in cases of inappropriate messages of a sexual or violent nature.

If you are using an Internet Spam Filter in combination with POP3 access to access your email through a personal computer based mail program a common oversight is not checking the online Spam filter.
The Online service maybe routing your messages to a Spam folder before they are downloaded to your computer email program.
The impact: Not knowing what the system is listing as Spam - You might miss an important message.

The solution is to either turn off the filter or have the spam filter email sent to the inbox on the web based email system.

Small Business Search Engine Optimization (SEO)

Jeffrey VanOuwerkerk - Thursday, March 31, 2011
A critical challenge to the small business is competition with "big-box" storefronts like
To address these concerns it isn't enough to have a good looking site. The real work of marketing on the web has to do with Search Engine Optimization (SEO).

Kerkian Consulting has experience in SEO. We take a small business buried in Google, Bing and Yahoo! pages and bring it to the foreground without  having it pay for web campaigns or marketing. How do we do this? Hard work!  Yes, really!   Kerkian Consulting is committed  to designing web business processes that drive traffic to the site.

Google is smart. They want to deliver legitimate businesses to their customers. They don't just look at meta-tags.
  • They look at site traffic,
  • Domain name longevity,
  • Broken links,
  • Page design code errors,
  • Page latency (the time it takes pages to load) and a host of other factors.
This is where Kerkian Consulting excels. Our key differentiator: we are more than a design firm, we are a business consulting agency. We design the customer experience to ensure that customers return to your site.  We ask questions.  We drive web traffic..
  • Are the products on the site searchable by search engines like Google, Bing, and Yahoo!?
  • Can customers globally search the site to find the desired product?
  • What about feedback and product ratings? Can customers provide reviews of products and services?
  • Can your customers log in to your site to see their recent purchases? Past bills? Questions they have asked and the answers you have given them?
  • Can they see a list of their favorite products?  
When Kerkian Consulting designs your storefront these critical components drive traffic and increase your search engine ranking. Our Business Tools and easy Back-office Solutions provide the tools you need to establish your web presence.

Websites vs. Web Businesses

Jeffrey VanOuwerkerk - Friday, May 07, 2010
Why do I need a "web business"?
If you're asking that question then you're in good company.  Many small business owners are concerned about the additional costs associated with a web business, especially if they already have a web-site.

Web-sites are cheap for a reason.

Already have a web-site. . .  How much traffic is it getting? Is it providing you with new sales leads? Does the site have a back-end database that tracks your customers.  Can you create "work-flows" that enable you to send welcome e-mails and follow-up emails on a timed basis? What kind of Marketing Campaigns does your website support? How about SEO (Search Engine Optimization)?

You may have other services, like a constant contact marketing service.  How much time do you spend maintaining the data, creating the marketing messages? Is your constant contact data linked in with your website, contact us pages, web-store or customer support site.

If you're like most business owners, these tasks get pushed to the back burner until it's time for the quarterly or monthly newsletter-- then it's a mad dash to get it all done, or worse, it doesn't get done at all.

Sure your website has great tools... Are they integrated? Easy to use? 

I started my business as a website. Even as a web developer these tools were complicated and difficult to maintain.

Time is money!

So how much is your time worth?

For business, there really is only one solution.  An integrated site that doesn't require a programmer to maintain it. 

Look around, check out the video on the home page or take a detailed walk-through of the services.  

Create a 30-day trial, with no obligation to buy and no credit card required for the trial, you can test drive the site and when you're ready to go live, you can upgrade your account and you're in business.